SALATA Celebrates 5 Years of Redefining Healthy Eating
Beirut, Lebanon, November 11, 2023 - SALATA, the pioneering healthy lifestyle haven, proudly announces the commemoration of its 5th anniversary. Since its inception in 2018 by Georges Bandar and Yara Abi Jaoude, SALATA has revolutionized the food industry in Lebanon and the UAE by cultivating a vibrant culture around nutritious superfoods.
SALATA’s story is one of passion, dedication, and an unwavering commitment to redefining the way communities approach food. From its roots in Beirut, SALATA has been a catalyst for change, emphasizing the importance of sourcing ingredients from local farmers while crafting an extensive menu featuring Gourmet Salads, Warm Bowls, Healthy Superfoods, and their celebrated Guiltless Treats. The secret to their success lies in the creativity and uniqueness of their offerings, notably the renowned Nutty Chicken, The Wolverine, Fabulous Freekeh, and a range of filling homemade dressings such as Cilantro Cumin, Spicy Ginger, and Furikake.
Georges Bandar, SALATA’s Founder and CEO, shared his vision, "SALATA is a lifestyle movement aimed at fostering healthy habits and an active lifestyle. Our goal is to inspire communities to embrace real, nutritious food, sourced and prepared with care." He added, "Our journey is far from over. We aim to expand our repertoire, introduce innovative recipes, embrace new technologies, and reach more people globally."
As SALATA celebrates its 5-year milestone, the company looks ahead to a future marked by innovation. Building on its success in Lebanon and the UAE, SALATA is poised to extend its reach across the MENA region, envisioning a broader impact in countries like Saudi Arabia. The company plans to introduce new recipes, superfoods, and explore innovative product lines, making healthy eating accessible to a wider audience.
Georges Bandar, the CEO, alongside Yara Abi Jaoude, the COO, leverage their rich background in finance. Their fusion of financial expertise and a deep-seated passion for sports, fitness, and healthy living has been the driving force behind SALATA's success and expansion. Their collective commitment to wellness and business has propelled the brand's growth and impact within the health food industry.